Google Sustainability

Google has recently released a new tool "Google Trends". You give it a search term and it returns the "top 10" locations for that term. It then reports the proportion of searches from that location that are for the specified term

Out of interest, I plugged in the term "sustainability" and this is what I got

1.	Melbourne Australia
2.	Perth Australia
3.	Adelaide Australia
4.	Brisbane Australia
5.	Vancouver Canada
6.	Sydney Australia
7.	Portland United States
8.	Ottawa Canada
9.	Auckland New Zealand
10.	Washington United States

(http://www.google.com/trends?q=sustainability)

This suggests to me that Sustainability is an Australian-lead phenomenon (plus the Usual Suspects from Canada).

I then threw in the term "Sustainable Development" and got a somewhat different result:

1.	Ottawa Canada
2.	Delhi India
3.	Brisbane Australia
4.	Hong Kong Hong Kong
5.	Washington United States
6.	Perth Australia
7.	Edinburgh United Kingdom
8.	Calgary Canada
9.	London United Kingdom
10.	Sydney Australia

(http://www.google.com/trends?q=sustainable+development&ctab=0&geo=all&date=all)

Australia and Canada are still represented, but now the UK and India are added. The US is still under-represented.

I am sure there are some interesting conclusions to be made from all of this.

Edited to add: Sorry about the wonky formatting. I cut and pasted the graphs directly from Google, and don't have the time to play with the code behind them to resize to fit.