Swiss Travel Campaign

Think "Switzerland" and "Travel" and the transport geeks among us think of SBB, The Rhaetian Railway and taktfahrplan.

Well not this one, not today anyway.

Reuters reports that the Swiss travel authorities are running a campaign to attract 'the ladies' to Switzerland while the menfolk are off watching the football in neighbouring Germany:

"Why not escape this summer's World Cup to a country where men spend less time on football, and more time on you?," the advertisement, says over images of a strapping farmhand, a sexy train conductor, a fit mountain climber, a dapper ferryman and a brawny lumberjack."

Campaign details, including the TV ad in all its glory can be seen at MySwitzerland.com.

Thanks to TheDailySlap (work safe, but possibly not appropriate) for the story.

Happy Easter everyone!